As part of our work for Sony Entertainment (and most specifically its Columbia TriStar DVD label), we created Australia’s most successful early DVD fan site, dvdusergroup.com.au.
Within a matter of months, the site (which never overtly promoted its Sony/Columbia sponsorship), grew from zero to over 200,000 members.
Each site member received a monthly e-mail promoting new titles and competitions, guaranteeing Sony/Columbia TriStar the “eyeballs” of a majority of the most avid DVD purchasers in the country.
We also created a number of title-specific promotional DVD mini-sites for Columbia TriStar Home Entertainment: Click the images below to see the individual web-sites.
PLEASE NOTE: Due to a dispute between Columbia TriStar Home Entertainment and the web hosting company concerned, a number of these sites were taken down and are not currently available for viewing. At present, only the “Stuart Little” and “Gladiator” sites are still accessible.