A Good, Deliverable Promise Can Make All The Difference
The Universities Credit Union (or, as it was subsequently renamed, Unicom Credit Union) had many things in its favour:
Its loyal customer base, reputation for personal service and small size allowed for flexibility that paid off in many ways for its members.
Some things, though, had to be addressed: The Universities Credit Union desperately needed a re-vamp to their image.
Their corny 1950s logo and stuffy, confusing documents hardly marked them as the Credit Union for forward- thinking young academics.
Our series of product and service brochures made plain the many advantages of UCU membership and financial products.
As you can see from the illustration at right, the headings and accompanying copy were cast in simple, everyday language.
The message for the reader was that UCU were there to help them get on with their life – not tie them up in complicated arrangements with hidden penalties shrouded in tricky “bank-speak”.
In this way, the demonstrably deliverable benefits of UCU membership and financial products were made very plain indeed. The response in terms of both membership growth and increased take-up of financial products so surprised UCU that staffing levels at their branches had to be radically increased merely to meet customer demand.
The business has since been merged with Illawarra Credit Union.